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Get ready to play with aden + anais

aden + anais, the babycare brand best loved for their iconic muslin swaddling, sleeping, feeding and bath time products have today launched a brand new baby bonding playmate.

Designed to create opportunities for parents and baby to interact one-on-one with a focus on real-time interactions.  The playmat includes over 30 developmental benefits to support baby’s fine and gross motor, sensory and cognitive development.

The luxurious cotton muslin fabric is super soft and has the same quality found within their wider range of products.  The reversible design is familiar as it features lots of animal pals from the aden + anais Jungle Jam print with crinkle peek a boo leaves, applique details and mirrors to keep baby stimulated and entertained for long periods of time.

The baby bonding playmat is available now priced £85 from