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Etta Loves x Keith Haring available now

We just love a collab and think that this has to be a perfect pairing.  Baby brand Etta Loves and renowned artist Keith Haring have come together to create a pop of abstract and joyful colour with two brand new prints.

If you aren’t familiar with the name, then you might be more familiar with his work.  Keith was an American pop art artist who became widely known for his iconic style during the graffiti era back in the 80s.

This pairing is heavily focused on the science.  Etta Loves’ designs are created specifically to support cognitive development in babies.  Something that remained at the heart of their design and is so important to them that they partner with a leading children’s vision expert prior to any print, pattern or colour being approved to ensure that all their products promote and support the development of key visual and cognitive skills.

Etta Loves x Keith Haring refers to the new design as baby’s “first art gallery experience” and this couldn’t be truer as the design is specially curated with them in mind.  Jen Fuller, Founder of Etta Loves commented: “Keith Haring famously said that “Art is for everyone”, so to be able to introduce the radiant joy of his work to a new generation is an honour. This unique range truly does collide art with science in the most magical of ways, to support babies with their development whilst giving parents some well needed and very stylish calm in the everyday.” 

Etta Loves x Keith Haring collection is comprised of two wonderful designs – Baby and Brazil.  Together, these pave the way for a stimulating first year of baby’s life. 

Baby features one of Keith Haring’s most recognisable icons – crawling babies in high contrast black and white. The design has been suitably scaled to support babies’ visual and cognitive development from birth to around four months. 

Meanwhile, Brazil is a dazzling coloured version of Keith Haring’s artwork of the same name. This could possibly be our favourite, just because the vibrant colours bring so much joy and life to us! Recoloured and scaled, this is ideal to support babies from five months to around a year old. 

The Etta Loves x Keith Haring collection includes all of the Etta Loves favourites including the reversible playmat, muslins, comforters, a teether and two new products – muslin 2-pack and reversible 3-layer muslin blanket. The collection is the first to be produced in 100% organic cotton. 

The range is available now through selected retailers nationwide and at but be quick, as we know this will be a sell out! Prices range between £18.50 & £75.

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