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My Little Coco launch second collection

You may know woman of the moment, Rochelle Humes, for her singing, presenting and fab Insta-mum content, but Rochelle is really starting to make waves in another area – baby skincare.

Rochelle founded My Little Coco in 2020 and since its launch it has become the fastest selling baby skincare brand in Boots.  Adding to the range, last month saw the launch of the second collection suitable for newborns, babies, children and mums. 

Stepping out from the comfort of those littlies, the My Little Coco has a range designed specifically for mums to be. ‘Baby Mama’ was created and put to the test during Rochelle’s recent third pregnancy with a focus on keeping mum and bump calm and rejuvenated. Within this range is a bath soak, bump butter, nipple balm and a fab new product, a bump mask.

The bump mask is a novel concept that provides the TLC to your bump that would usually be reserved for sensitive skin areas like our face.  Designed to hydrate the skin and reduce the appearance of stretch marks, it is a rich, soft mask enhanced with rosehip and aloe vera that not only gives your bump everything it needs to stay moisturized, but it smells absolutely wonderful too.

Not content with the new arm of mum-to-be products, ‘Sleepyhead’ features three new products to its existing lineup, to promote a calm and restful sleep for both baby and parents. Filled nourishing organic coconut oil and delicately scented with soothing lavender, camomile and vanilla, the collection includes Bath and Body Bubbles, Sweet Dreams Pillow Mist, Calming Baby Oil and Bath Fizzers – mini bath bombs for the little ones! 

The original collection has also seen the introduction of a new scent, ‘Blueberry and Grape’ featuring a new 2 in 1 conditioner, bath and body bubbles and a heavenly detangling water to make those post-bath hair battles so much easier. 

Rochelle Humes said, “I created this collection whilst I was pregnant with Blake in the first lockdown. My first range was focused on babies, so it was really important to me that we created something that was for us mums too. I really wanted products that could see a pregnant woman through her pregnancy and after birth which is why we’ve created ‘Baby Mama’. One of the products I am most excited about is the bump mask, which will be the first of its kind in the UK!” 

The range is available now exclusively at and Boots stores nationwide.