Hot on the heels of Earth Day last week, baby food brand, Piccolo, has launched the first 100% recyclable pounch and the first suitable for kerbside recycling.
Piccolo has partnered with recycling scheme, First Mile, to ensure all parents can recycle their Yellow & Go pouches from home.
The multipack box doubles up as a returns box, with a QR code that allows parents to simply download the free returns label to put on the box and send to First Mile. This system is in place as currently only 20% of local councils in the UK recycle this plastic kerbside.
Cat Gazzoli, founder of Piccolo, believes that the time to act is now. Rather than wait for recycling standards to improve, she found a solution which allows consumers to recycle their pouches. Whilst other brands aim to improve the recyclability of their pouches in the next 3 to 5 years, Piccolo is taking steps now to ensure a greener future.
The Yellow & Go pouches are the latest addition to the ‘& Go’ collection which launched in 2019 and are made of 80% plant-derived materials.
The smoothies are a blend of bananas, butternut squash, sweet potatoes, mangoes, rice flour and coconut milk.
Available in Boots in store as part of the new eco-fixture which champions sustainable products. They will also be available from Boots online, Ocado and Piccolo’s online store. Priced £3.50 for a multipack containing 4 pouches.
