We’ve all been there, the little voice asking for all the goodies when you’re trying to rush round the supermarket aisles to quickly grab the essentials. “Please can I have this mummy???” If like me you’ve given in more than once, fear not, you’re most definitely not alone. It turns out that mums are 244-times more likely to buy the brands that their little ones choose, and with 60% of snack choices being led by children, finding guilt-free foods for them to graze on can seem a daunting task.
The good news is that kids food brand Kiddylicious have upped their game and launched a brand new healthy snack range for youngsters aged 3+.
Portion-controlled for tiny tums and fit for little fingers, the range includes tot-friendlier alternatives to mainstream adult snacks, including Veggie Buttons, Popped Hoops and Fruity Drops.
The range has been designed to reassure meeting a range of nutritional claims including ‘low in saturated fat’, ‘packed with veggies’ and ‘over 95% fruit’ and exacting standards for allergens, after research showed that parents felt 3-5year olds had outgrown the baby aisle but were unprepared for more grown-up alternatives.
The even better news is that the snacks feature fantastic bright packaging that will appeal to any youngster making them attractive from the outside in.
The new range includes:
Veggie Buttons – A great crisp alternative that are air-popped, not fried, packing crunchy veggie-yumminess in every bite.
Popped Hoops – Carefully crafted for little fingers, each portion is packed with veggies
Fruity Drops – A sweet natural choice made from 96% fruit and high in fibre.
Twan Thorn, Kiddylicious UK’s Managing Director explains: “We’re always innovating to help parents. Parents are crying out for choices that both they and their kids can love, so our new fruit and veggie-based snacks fill a gap not just in tummies but in the marketplace too”.
The new range is available now in the baby aisle of all major supermarkets.