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Joie Signature

Hitting us with a brand new look, earlier this year Joie launched a brand new addition to its products with the Joie Signature. Targeting parents that want to retain their sense of style at a time when pregnancy and parenting sometimes has other ideas, Joie Signature is a new take on some of the brand’s most popular products.

So, I hear you cry, what exactly is it?! Think smart, sophisticated and uber luxe, taking things up a notch, Joie Signature has been carefully created by a team of designers to bring you neutral tones, statement block quilting and deluxe fabrics that promise to work harder, keeping the kit looking better for longer.

Joie Signature is available on the following products – iLevel, i-Spin Grow and i-Quest car seats; i-Quest; i-Traver, finite, tourist and aeria pushchairs and the ramble carrycot.

We were lucky enough to get our hands on the hottest new release from Joie – the aeria.  This luxury, urban stroller features a height adjustable seat unit that can be used parent and world facing, a fantastic asset that only lends itself to strengthening the bond between parent and baby, especially in the younger months.  The stroller features a good, solid frame held up by the pairing of all-terrain wheels and great suspension for a smooth ride.

There’s lots of little details with the aeria that make a big difference – from the oversized waterproof canopy with air vents and sun visor; telescopic handles; leatherette accents and our favourite feature, the super-sized storage and sorter for keeping all your essentials handy and organised. 

It’s also worth noting that the aeria can also be used as a 4-in-1 travel system, pairing with the i-Level and ramble carry cot so a fantastic option for parents looking for a pushchair that really does it all, and with the Signature style, it also looks fabulous!

Joie Signature is a great option for long term planning with added confidence that products will not just look fantastic for first baby, but subsequent siblings will also benefit from the ‘wow’ factor.

For more information on Joie Signature and the aeria, visit

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