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Etta Loves x Selfridges

There are now even more locations to pick up beautiful baby brand, Etta Loves, thanks to Selfridges.

The department store is now stocking some of the best-loved products from the brand, including our faves from the fabulous Keith Haring collab.

If you’re unfamiliar with Etta Loves, it’s the brainchild of mum of two, Jen Fuller, who launched the brand in 2016. Since the company’s birth, Etta Loves has proven to be the thought leader in the baby sensory space. They are the only truly sensory baby brand which is backed by the science of sight. Etta Loves produce a full range of essential baby products in the softest organic cotton, with prints which are optimised to support babies’ visual development throughout their first year. 

Being stocked in Selfridges is a benchmark for the business, and a nod to the stylised design of the stunning Etta Loves products. “This is a pivotal moment for Etta Loves, and one that is very affirming given how challenging the current retail climate is for small businesses” Founder Jen Fuller reflects on the Selfridges deal.

Etta Loves is available to purchase in Selfridges London, Manchester and Birmingham stores, and is also available to purchase through the Selfridges website.  

Some of the best-selling products which are on offer include:

Etta Loves X Keith Haring Playmat  

Etta Loves X Keith Haring Sensory Strip  

Plant Print Muslin 3-Pack  

Animal Print Blanket