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US family brand launches in UK

Hello Bello, the rising star baby care brand founded by parents Kristen Bell and Dax Shepard, has launched in the UK.

The line was created to eliminate the choice many parents face between what’s best for their kids and what’s best for their budget. Available exclusively in Asda stores nationwide, and online at

Built on a belief that all babies deserve the best, Hello Bello provides all parents with access to premium baby products at affordable prices.

“We are so happy to bring our high-quality, affordable products to the UK”, shared co-founder Kristen Bell.“Parenting is hard enough, which is why Hello Bello is here to help give moms and dads one (or two or three) less things to worry about. We’re thrilled to be able to offer that support to British families now, too.”

The products range from a wallet friendly £1.60 up to £12, with the majority of products falling under £10. Developed by an industry-best team, the line gives parents peace of mind knowing every product is designed specifically for sensitive skin and carefully crafted using safe, effective ingredients. Parents can also feel good knowing the brand embraces giving back and supporting those in need, as well as doing what they can to protect the planet. The initial curated collection includes:

  • Hello Bello Jumbo Nappies, £4.95
  • Hello Bello Nappy Pants, £6.25
  • Hello Bello Baby Wipes, £1.60 (1pk), £5.00 (3pk), £12.00 (10pk)
  • Hello Bello Baby Lotion, £4.00
  • Hello Bello Baby Oil (281ml), £4.00
  • Hello Bello Bubble Bath (296ml), £4.00

For more information, visit for more information.