Fruittella, the fruity chewable sweet, has launched a new interactive audio campaign called Halloween Hotel on Amazon Alexa.
Tapping into all the magic and fun of the scary season, which aims to prepare Fruittella families for the spookiest event of the season, Halloween Hotel is an Alexa skill game that will provide a daily countdown of content, running up to the 31st of October.
Each day, Fruittella fans will be invited back to the Hotel to open a new door, revealing tricks, spooky stories, interactive games, jokes and special prizes – all accessible via voice. And to help them remember to check-in, families can turn on notifications to get a reminder from Alexa to “check behind the next hotel door”.
Halloween is the most important event of the year for Fruittella, with the majority of its brand activity centring around the big day. But, as fellow Halloween enthusiasts know, it’s never too early to get into the spooky ‘spirit’.
Lauren Potter, Brand Manager for Fruittella, Perfetti Van Melle, said: “There are endless reasons why Halloween is the most iconic holiday to celebrate. It’s not just one night anymore! If you aren’t excited for Halloween in advance, you simply aren’t taking advantage of the season. Our Fruittella “Halloween Hotel” campaign will help families across the country to celebrate the spooky season the way it was supposed to be enjoyed – plenty of scares, laughs, and of course, treats!”
Check it out now!
