Baby brand Joie has proudly announced its new partnership with Manchester City Women’s Football Club as its Official Family Partner. The partnership means that Joie’s logo will be on the back of the women’s first team playing shorts during every match for the duration of the partnership.
The brand will also be given the chance to connect with fans at every Women’s team match, offering unique prizes and experiences, as well as branded LED boards around the pitch’s perimeter. Additionally, Joie will have access to first team players to produce exclusive content.
Founded in 1988, Manchester City Women’s Football Club turned professional in 2013 and has since won eight titles, including four Continental Tyres League Cups, three Women’s FA Cups, and one Barclays Women’s Super League title. The team comprises some of the most promising women’s footballers, including Lionesses Alex Greenwood, Demi Stokes, Ellie Roebuck, and Chloe Kelly, as well as an array of international talents such as Bunny Shaw, Hayley Raso, Alanna Kennedy, and Deyna Castellanos.
David Welsh, Joie’s Managing Director, expressed his excitement about the partnership, stating that Manchester City’s commitment to family values and high standards aligns with the brand’s philosophy. Welsh added that Joie is looking forward to exploring the full potential of this partnership and providing the women’s team with full support during this exciting time for women’s football.
Gavin Makel, Manchester City Women’s Managing Director, said “We’re delighted to announce our partnership with Joie today. Joie’s commitment to celebrating and embracing family values and delivering to a high standard aligns perfectly with Manchester City and we look forward to working together to bring new offerings and experiences to our fans.
“This recent partnership announcement is also another positive reflection of the growing commercial appeal for the women’s game and our Manchester City Women’s team and it’s great to have Joie with us on this journey.”