Hot Topics

Robinsons with Benefits

Robinsons, the beloved British drinks brand, is thrilled to unveil its latest offering – Robinsons with Benefits. This innovative range of squash is designed to give you a tasty boost while supporting your wellness goals, with each flavour enriched with vitamins and no added sugar.

In the midst of the COVID-19 pandemic, the demand for health-boosting foods and beverages has soared. Consumers are increasingly seeking ways to fortify their immune systems and prioritize their overall wellbeing. The popularity of hashtags like #superfoods on TikTok, with over 156.2 million views, is a testament to this growing trend. Superfood powders, functional drinks, and vitamin-enriched snacks have become go-to choices for individuals looking to support their body and mind.

While other soft drinks, superfood supplements, and vitamin shots have been quick to respond to the wellness trend, squash, a beloved classic, has been somewhat overlooked until now.

The range debuts with three enticing exotic fruit flavours: Boost, Immunity, and Vitality. Each flavour contains no added sugar and is vegan-friendly. The Boost flavour, featuring Raspberry, Strawberry, and Acai, fortified with vitamin B6, helps recharge your batteries. Immunity, a blend of Orange and Guava with added vitamin C and D, supports the immune system, and Vitality combines Peach, Mango, and Passion Fruit with vitamin B3 and D, helping to reduce tiredness and fatigue.

Louise Everard, Brand Manager for Robinsons, expressed her enthusiasm for the new range: “We’re thrilled to introduce Robinsons with Benefits, our new squash range that not only delights the taste buds with its innovative flavour combinations but also supports your wellness goals. We understand that consumers are increasingly seeking drinks that are both delicious and good for them, and Robinsons with Benefits delivers on both fronts.”