Baby care brand Pura has unveiled a refreshed range of nappies and wipes, combining product upgrades with bold new packaging designed to stand out on shelf.
Impressively, the brand’s award-winning nappies now feature a new Blowout Blocker™ pocket to help contain leaks, alongside a stretchy waistband for a secure, comfortable fit.
Pura’s plant-based wipes have also been enhanced with a softer, triple-layer design that delivers the right amount of lotion for even more effective, gentle cleaning. If you haven’t used them before, Pura’s updated wipes are impressively soft and gentle on delicate skin, while remaining strong enough for everyday messes. The new three-layer design feels more durable and effective without being overly wet, making these wipes a reliable choice for tackling bigger messes while remaining gentle on sensitive skin.
Guy Fennell, CEO and founder of Pura commented: “This relaunch represents a significant step forward – not just in product performance, but in how we stay true to our mission of communicating clearly and honestly with parents.”
Both products remain toxin-free and accredited by Allergy UK, making them suitable for sensitive skin which has always been a big plus point for the brand.
The relaunch also introduces brighter, fun packaging featuring babies on pack for the first time, playful doodles and clearer messaging giving them more appeal on the shelves.
