Indu is the new beauty brand designed by and for teenagers. This innovative brand isn’t just about makeup and skincare—it’s also introducing a whole new category called “colourless”, tailored specifically for teens.

Crafted, formulated, and meticulously tested in partnership with a diverse committee of individuals aged 13 to 17, encompassing various genders, skin tones, and backgrounds, Indu offers a safe and inclusive environment for teenagers to delve into skincare, dabble in makeup experimentation, and authentically express themselves in a manner that prioritises wellbeing.

With teen voices and insights guiding every brand decision, Indu is set to revolutionize the beauty industry and empower a previously overlooked demographic. Get ready to discover beauty on your terms with Indu.

Indu’s product range extends across skincare, colourless and makeup, featuring formulas and ingredients specifically curated to suit the unique needs of teen skin. With a focus on gentle yet effective formulations, Indu ensures that each product is carefully crafted to address common concerns faced by teenagers, such as acne, sensitivity, and hormonal changes. From cleansers and moisturisers to foundations and concealers, the Indu product line is designed to promote healthy skin while enhancing natural beauty.

Indu presents a well-rounded selection of products across three distinct lines – the Skin Care Collection, the Colourless Collection, and the Makeup Collection. Within the Skin Care Collection, you’ll find a range of essentials including cleansers and moisturisers, while the Makeup Collection offers a variety of must-haves such as eye palettes, lip oils, and bronzers.

What sets Indu apart is its innovative Colourless Collection—a groundbreaking hybrid beauty category. This unique line features translucent formulas that seamlessly blend into any skin tone, providing a subtle and versatile makeup routine suitable for everyday wear. Infused with skincare ingredients, Colourless products also offer hydration and moisture for teenage skin, making them the ideal introduction to makeup for teens of all ages and skin tones.

Indu’s packaging exudes vibrancy and playfulness, capturing the youthful spirit of its target audience. With bold colors and eye-catching designs, it instantly appeals to teenagers seeking products that reflect their dynamic personalities. More than just aesthetics, the packaging serves as a symbol of trust and inclusivity, creating a sense of belonging within the Indu community.

Indu products prioritise sustainability, following their three R Principles- recyclable, made with recycled products, and refillable. Most products meet two of these principles, with some meeting all three. Additionally, Indu is vegan, cruelty-free, dermatologically tested, and non-comedogenic.

Indu seems to have identified a niche in the market for adolescent skincare, catering to teens’ desire to explore products in a secure and regulated manner. We’re eagerly anticipating what Indu has in store for the future!

For more information and to view the full range, visit