Summer might be the season of light dresses and fresh starts, but for many new mums, it’s also a time of navigating new routines, unpredictable naps, and the constant hum of a breast pump in the background. And just when you think the pumping process couldn’t get any more complicated, or any less convenient, Medela steps in with the new Magic InBra™.
Breastfeeding experts, Medela, have firmly stayed in their lane. Sticking to what they do the absolute best, the investment in technology to support breastfeeding is admirable. This latest product is a sleek, silent, and (of course!) smart wearable breast pump that delivers on both comfort and performance.
As someone who’s spent hours tethered to clunky pumps over the years, something truly hands-free, leak-proof, and quiet sounded almost too good to be true so in my final phase of my breastfeeding era, I took on the challenge on behalf of nursing mothers the world over to see whether this was the real deal!
First things first, this isn’t just another gadget in your motherhood toolkit. The Magic InBra™ represents a complete rethinking of what a breast pump can be. Lightweight and ultra-slim, it fits neatly and comfortably inside your bra without the obvious bulge of traditional wearables. And despite its quiet operation, it’s packing a punch, aka hospital-grade power, behind the scenes as to be expected from Medela.
The tech, developed through years of lactation science, creates a warm, milk-circulating environment around the nipple to initiate a good flow. It is remarkably gentle and surprisingly effective, delivering more milk with less discomfort. I noticed a fuller bottle in less time, and none of the usual soreness, especially with testing a new machine, that comes after high-powered sessions.
Earlier on we referenced it’s a smart gadget (and yes, I hear you ask if there’s anything else?!) but reading up on the technology, the clever built-in sensors automatically adjust suction based on your milk flow so it’s on an auto setting meaning you can relax and not worry about pressing buttons or changing things up mid-pump. The sensors also help reduce leakage and I am pleased to report zero leaks under my tee!
Its anatomically designed 105° breast shields, shaped using 3D scans and ultrasound studies, sound like something out of a lab, and they kind of are. But for nursing mothers, it translates to better milk drainage and less pressure on your breast tissue, which made a noticeable difference for me after just a few uses.
Of all the wearables I’ve tried – and there have been many – the Magic InBra is the first that truly disappeared into my routine. It’s discreet, efficient, and genuinely freeing. Highly recommend for mums who are pumping on the go, returning to work, or just trying to carve out a few more minutes in a chaotic day, this is an investment in sanity as much as it is in feeding.
The Magic InBra™ pump is available in a single and double machine priced from £229. For more information and to purchase, visit www.medela.com
