We’re super excited as PO.P (formerly Polarn O. Pyret) has unveiled an exclusive design collaboration, bringing to life the enchanting world of Tove Jansson’s beloved Moomins! Celebrating Moomin’s 80th anniversary in 2025, this partnership kicks off with a highly anticipated first release this month, followed by a second drop in Spring 2025.
Jansson’s tales of Moominvalley have captivated readers worldwide, inviting both children and adults into a warm, inclusive world where all emotions are welcome and everyone finds a place to belong. Now, PO.P weaves her cherished characters and scenes into a limited-edition collection of cosy apparel.
This special collection includes soft everyday wear for kids – such as sweatshirts, long-sleeved tops, leggings, striped bodysuits, and charming Moomin appliqué pieces, as well as nightwear for babies, children, and adults.
For grown-up fans, there’s a vibrant dressing gown, a tote bag, and a super snug blanket. Each piece is made from gentle organic cotton and features delightful illustrations from the Moomin tales, creating a wearable celebration of Tove Jansson’s timeless world.
We are incredibly proud to collaborate with Moomin, whose beautiful stories of love and friendship align perfectly with PO.P’s core values. We hope this collection will be loved by both children and adults and inspire everyone to pass it on – clothes, memories, and good values,” says Martina Wernemar, Product and Brand Director at PO.P.
The Moomin collaboration collection is available now, exclusively at www.polarnopyret.co.uk.
