For little fashionistas and mini trendsetters, one of Roblox’s most popular games is about to take centre stage in the toy world. This spring, the virtual catwalk hit Dress To Impress is making the leap from screen to playroom with the launch of a brand-new doll collection.
With more than six billion visits, Dress To Impress has captured the imaginations of young players worldwide, turning outfit creation and styling challenges into a daily obsession. Unlike traditional dress-up games, it encourages creativity and self-expression, asking players to design looks around fun, often unexpected, themes.
Now, the magic of the game is being brought to life with the launch of the Dress To Impress Mystery Model dolls. Now available in stores, each doll comes hidden inside a star-shaped, sparkling capsule – perfect for surprise-loving kids. The collection features 10 collectible dolls, each styled with mix-and-match fashion pieces and accessories inspired by the game’s signature aesthetic: bold, colourful, and totally original.
Alongside the doll, every capsule includes a collector card, a display capsule, and a special digital prize to unlock more fun online — bridging the gap between digital and physical play in a way that fans will love.
And this is just the beginning, with plans to release full-sized Fashion Dolls and interactive playsets designed to expand the Dress To Impress universe even further.
Whether your little one is already a fan of the game or just discovering the world of dress-up, this new collection offers a fresh and exciting way to play — no screen time required.
The Dress To Impress Mystery Model dolls are available now priced £12.99 at The Entertainer, Smyths, and Claire’s stores across the UK.
