If your evenings look anything like ours, bedtime is a bit of a negotiation. One more splash, one more story, one more “but I’m not tired”. In our house, the only thing that reliably turns the volume down is a warm bath followed by a well-thumbed picture book, and for years The Gruffalo has been the one little hands reach for first.
So when we heard that Aveeno Baby & Kids had teamed up with The Gruffalo for a limited-edition packaging takeover, we’ll admit there was a small cheer. Built around the idea of gentle care for story-filled family evenings, the collaboration pairs the brand’s oat-powered, dermatologically tested skincare with the much-loved characters from the deep dark wood.
Four products have had the Gruffalo treatment, each priced at £6.49, so you can mix and match without breaking the bank.
Oat has long been a go-to ingredient for delicate skin, and it’s at the heart of every product in the range. Pairing gentle, dermatologically tested care with a favourite character turns the routine into something little ones look forward to, rather than resist.
The limited-edition range launches this October at Tesco, Amazon, Boots and ASDA, with each product priced at £6.49 RRP. Because it’s a limited run, it’s worth picking up a bottle or two while you can. They’d make a sweet stocking filler or a thoughtful addition to a new-baby gift basket, too.
